Introduction to the App Idea
Rekvin is a node-based design environment that allows UX designers to architect product logic and success metrics simultaneously. Unlike traditional design tools that focus on "how it looks," Rekvin focuses on "how it works" and "how it performs." By treating user flows as data-driven graphs, designers can simulate user behavior and compare different MVP iterations based on projected KPIs before moving into high-fidelity production.
Problem Statement
In the current product development lifecycle, there is a fundamental "silo" between design and analytics:
The Visualization Gap: Traditional tools (Figma/Sketch) are excellent for aesthetics but poor at representing complex, non-linear logic and conditional branching.
The Retroactive Data Problem: Tools like Mixpanel or Amplitude only provide insights after a product is built and shipped. Designers lack a way to "stress test" a design's impact on business goals during the wireframing stage.
The Subjectivity Trap: Design decisions are often made based on intuition or visual trends rather than the probability of meeting a specific KPI (e.g., "Will this 3-step onboarding increase conversion or lead to higher drop-off?").
